指标形象设计规划
Signage Image Design & Planning
第一阶段：概念设计    Phase I: Conceptual Design
一．指标系统整体设计规划    I. Overall Design & Planning of Signage System
1-1 前导项目计划    Initial project plan
 了解项目现况（周边及室内）设计概念与使用功能
Understand design concept and functions of the project in current situation
(surrounding and indoor)
 与甲方协商指标应用需求及未来识别机能构想
Communicate with the client about signage application demand and future
identification function concept
1-2 设计与导入发展   Design and following development
 根据项目现况规划视觉表现、策略建议、拟定造型设计与图语、色彩计划
Based on current situation of the project, plan visual expression, strategic suggestions and
draw up style design & graphic illustration and colour plan
 提供应用与文字规范、比例规格、标明材质与用色、制作方式建议
Provide application and character standardization and scale specification,
and indicate material & colour and manufacturing mode suggestion.
1-3 布点    Stationing
 派驻人员至现场勘场沟通，布点
Accredit staffs to the site for survey and stationing
二.户外指标系统设计：效果图与大样图 
II. Outdoor Signage System Design: Effect Drawing and Detail Drawing
2-1 形象标示 Image markings
 墙体大型Logo    Large Logo on walls *一款   one
 大型形象招牌     Large image signboard *一款   one
 广告墙           Advertising wall *一款   one
2-2 指向标示  Direction markings
 广场人行方向指标 Square pedestrian direction markings *一款   one
 入口方向指标   Entrance direction markings *一款   one
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三.室内导购指标系统设计：效果图与大样图
III. Indoor Shopping Signage System Design: Effect Drawing and Detail Drawing
3-1 导览标示   Navigation markings
 楼层总览（介绍各个楼层主要的业种性质）
Level overview (indicate main category of each floor) *一款   one
 楼面总览（介绍平面楼层中各业种的位置）
Floor overview (indicate locations of each business on a floor) *一款   one
3-2 指向标示  Direction markings
 人行方向指标  Pedestrian direction markings *一款   one
3-3 定点标示  Facility markings
 公共设施（厕所、收银台、电话、电梯、楼梯、手扶梯）
Public facilities (toilet, cashier, telephone, elevator, stairs, escalator) *一款   one
 楼层介绍（至于手扶梯间介绍上下楼层的业种形态）
Floor indication (indicate business category of the upper and lower
floors at the escalators *一款   one
 楼层区别（楼梯间上下层区分）
Floor markings (indicate floor number in stairs) *一款   one
四. 停车场指标系统设计：效果图与大样图
IV. Parking Signage System Design: Effect Drawing and Detail Drawing
4-1 引导标示  Navigation Markings
 车辆行驶方向指标 Vehicle driving direction markings *一款   one
 户外停车场指标  Outdoor parking markings *一款   one
 停车区位指引设计(例如：往A区、往B区…等)
Navigation design at the parking lot (e.g., to Area A, B, and etc.) *一款   one
 车位号码识别方式设计(例如：A0001、B0002…等)
Carport number identification design (e.g., A0001, B0002 and etc.) *一款   one
4-2 导览标示  Navigation markings
 楼层总览（介绍各个楼层主要的业种性质）
Level overview (indicate main category of each floor) *一款   one
4-3 定点标示  Facility markings
 公共设施（电梯、楼梯、手扶梯）
Public facilities (elevator, stairs, escalator) *一款   one
4-4 说明系统 Instruction System
 说明牌设计(说明该停车场之面积/停车位数量/
营业时间/收费方式等总体说明)
Instruction plate design (indicate generally the area /carport number
/business hours /charging pattern of the parking lot) *一款   one
五. 指标系统管理应用手册   IV. Manual of Signage System Management and Application
 【指示系统管理应用手册】Manual of Signage System Management and Application
 （AI电子档2套及数码打印手册2本)
(2 sets of AI electronic version and 2 hard copies of digital manual)
第二阶段．实施设计    Phase II. Design Implementation
一.实施设计施工图与完稿 
I. Construction Drawings and Completion for Design Implementation
 户外部分：形象标示/ 指向标示
Outdoor: image markings / direction markings
 室内部分： 导览标示/ 指向标示/ 定点标示
Indoor: navigation markings / direction markings / facility markings
 停车场部分：引导标示/ 导览标示/ 定点标示/说明系
Parking lot: guidance markings / navigation markings / facility markings / instructions
二.规格放样    II. Specification Lofting
 制作等比例KT板现场放样 Manufacture KT board on-site sampling of equal ratio
三.监督（打样/监工，依实际需求另行报价）
III. Supervision (proofing/supervising, quote additionally based on actual demand)
 监督打样  Supervising the proofing
 配合现场制作施工监督  Manufacturing supervision on site