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基于规模经济的优化基于规模经济的优化

基于规模经济的优化 Optimization based on scale economy
Internet与电子商务的进一步普及与发展,为大规模定制业务的开展创造了良好的基础环境。在供应链中,企业能够处于有利的地位是因为其强大的核心力量,有超越其他企业为客户增加价值的能力。这些特点可能包括拥有规模经济效益而能够提供价格低廉的产品或服务和拥有内部专有信息技术。强大的核心能力可以给公司提供一个获利的战略平台,可以提出供应链的结构和符合自己习惯的信息处理网络。
With popularization and development of Internet and E-commerce, it establishes a well foundation for a large scale custom operation.In the supply chain, enterprise in valuable position has more capabilities in client value-added than other enterprises because of its powerful core.it may includes low cost product or service and patent information technology in large scale of economy profit.The powerful core capabilities giving company a profitable strategy platform to form structure of supply chain and establish custom information process network.

华译网北京翻译公司翻译过大量有关基于规模经济的优化的文件资料,Beijing Chinese Translation Service Company has translated many technical documents about Optimization based on scale economy
大规模按顾客订单定制(Mass Customization)是优化供应链管理、提高顾客满意度的一种方式。它不仅仅是一个制造过程、物流系统或营销战略,它还成为21世纪企业的组织原则。大规模按顾客订单定制是供应链管理挑战品牌经营的有力手段,适应了销售模式由生产者推动型向消费者拉动型的转变。在传统的生产模式下,制造商与顾客隔离开来,企业根据市场需求预测来生产产品,这种体系意味着顾客的需求和企业提供给市场的标准化产品只能是近似的吻合,要做到顾客完全满意是根本不可能的。品牌经营正是试图通过形象宣传来弥补这种缺陷的手段,但品牌化在增加顾客忠诚度的同时,也为此付出了高昂的成本。而充分利用电子商务的供应链管理体制实施有效的大规模定制既能实现成本节约与服务改善,实质性地降低企业生产经营费用,又有更多时间去关注顾客。大规模按顾客订单定制是根据顾客的实际选择,按订单制造、交货的,因而能够充分了解、捕捉与满足顾客的真正需求,从而减少生产效率的损失,提高顾客的满意度。
Mass Customization is a model for supply chain management optimization, customer satisfaction level enhancement.It is not only a manufacturing process, logistics system or marketing strategy but also a principle of enterprises in 21st century. Mass Customization is a powerful method of supply chain management challenging brand management, fits for the sale model conversion from manufacturer promotion to consumer pulling. In the traditional manufacturing model, manufacturers are separated from customer, enterprise produce products based on market prediction, it means a similar match between customer demand and standard products producer provided, and it is impossible to satisfy customer perfectly.Brand management attempts remedying the defect by image drumbeating with high cost to advance customer loyalty. It implements cost save and service improvement to reduce management cost of enterprise and put more attention on customer by mass customization applying supply chain management system of E-commerce.  Mass customization is implemented by producing and delivering on order based on customer demand to attain the real demand of customer and reduce the loss of production efficiency and advance customer loyalty.
目前,某些传统的以大量生产为核心的企业正在开展大规模按顾客订单定制业务来满足市场需求,以增进与顾客的关系,更好地为顾客服务。传统的生产模式是在对前一阶段的市场情况做出预测之后,组织生产下一阶段满足市场需求的产品。这种生产模式对市场的判断有一定的时滞,而且生产的产品不能完全符合特定顾客的需要。而大规模定制是根据顾客的实际选择,按订单制造,交货的。只要顾客与商家对产品的特征的理解是相通的,提供的产品和服务就完全满足顾客的需要。
Currently, some traditional mass production oriented enterprises start mass customization to meet market demand, enhance relations with customer, serve better for customer.The traditional production model is manufacturing the next phase products meeting market demand based on the prediction of last phase market condition.The production model has a delay on market judge, and products are not perfect for every customer.But mass customization produces and delivers on order based on real customer demand.The products and service are fit for customer demand even if their features are similar to customer and vendor.