期刊缩写       TEKST KONFEKSIYON

期刊全称       Tekstil ve Konfeksiyon 《纺织品》

出版国家       TURKEY

出版周期       Quarterly

出版商          

期刊ISSN      1300-3356

2012-2013最新影响因子     0.297

 

 

DETERMINATION OF THE BRAND LOYALTY STRATEGIES BY USING QUALITY FUNCTION DEPLOYMENT METHOD: AN APPLICATION IN THE APPAREL INDUSTRY

[ Volume: 24 Issue: 1 / JANUARY - MARCH 2014 ]

Esra Zeynep YILDIZ, Turan ATILGAN

Having a strong brand has become an important factor for companies to continue their operations and to reach their targets in today's intense and fatal competitive environment. In this sense, the competitiveness of companies is carried out by the brand/brands they created. The most important indicators of the brand power are the brand awareness and the brand loyalty. The value of brand awareness, brand equity and brand loyalty are increasing more and more, as the markets are turned into brand garbage. For this reason, companies use several different methods to find out their brand equity and depth of their brand loyalty.

Quality function deployment is one of these methods and it appears to be a proven technique for solving many different business problems.

In this study, the brand loyalty was measured by using quality function deployment method in the apparel industry, where brand and brand loyalty is very important. In the scope of the results, the strategies that are already developed and that could be developed in the future by the companies were analyzed.

 

 

A SURVEY OF COMFORT PROPERTIES OF SOCKS PRODUCED FROM CELLULOSE-BASED FIBERS

 

[ Volume: 24 Issue: 1 / JANUARY - MARCH 2014 ]

Muhammet AKAYDIN, Rukkiye GüL

Customer satisfaction has become the main point and consumers have become more aware of their demands and are seeking more qualified products. This makes consumers’ expectations get sophisticated about socks. Therefore, socks should be designed to meet customer satisfaction in accordance with fashion and functional needs; their performance should appeal to customer expectations and the fiber blend must not affect consumer health negatively. In this study, the effect of fiber blends on the comfort aspect of socks was investigated. Socks were knitted from traditional fibers like cotton and viscose and new regenerated fiber kinds like Bamboo, Modal?, Promodal?, Micromodal?, Linen-modal, Lyocell?. The effects of fiber types on the comfort and physical performances of socks were studied. So, parameters, which determine comfort in socks; like water vapor permeability, heat transfer, air permeability, liquid transfer, humidity management were determined. The findings were statistically evaluated with variance analysis by using SPSS 15.0 for Microsoft software.

 

 

NATURAL DYEING PROPERTIES OF WOOL FABRICS BY POMEGRANATE (Punica granatum) PEEL

 

[ Volume: 24 Issue: 1 / JANUARY - MARCH 2014 ]

Mustafa TUTAK, Gülcan ACAR, Onur AKMAN

Pomegranate peel natural dye solution was prepared and used to dye wool fabrics. The effects of mordant type, concentration, and chemical post-treatment on color yield and fastness properties were investigated. The naturally dyed fabrics had between 6.63-23.05 (K/S) color strength, and the color fastness results of the dyed fabrics were moderate/high level. The selected dyed fiber sample surfaces were observed using a scanning electron microscope. The SEM images of the dyed fabrics demonstrated a smooth surface profile. The experimental study showed that waste pomegranate peel extract was suitable for the natural dyeing of wool fabrics.