A word invoked by Welch when he discussed the Internet’s impact on the company. To understand the full effect of his e-Initiative, he urged managers to look at three buckets:

这是韦尔奇在讨论互联网对通用电气公司的影响时所用的一个字眼。为了解他的“电子商务倡议”的全面影响，他敦促管理人员去查看三只“桶”：

 

 

1. Procurement, in which the Internet now plays a vital role via daily auctions with suppliers worldwide;

1、采购：通过与全球各地的供应商进行的日常拍卖，如今互联网已经在采购工作中发挥了至关重要的作用；

 

2. Productivity, another key Welch theme, which has been dramatically boosted by a new digitally enabled corporation;

2、生产率：这是另一项关键的韦尔奇主题，新型的数字使能企业已经大幅刺激了生产率的提高；

 

3. The customer, the ultimate beneficiary of the e-Initiative. Thanks to the speed of the Internet, GE has shortened customer response time and provided more information to its most

important constituency.

3、客户：他们是“电子商务倡议”最终的受益者。由于互联网的速度，通用电气公司缩短了客户响应时间，并能为它最重要的客户群体提供更多的信息。

 

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